Recovery Fel 7oush

Agency: Wunderman Thompson Jordan

Role: Digital Designer

Brief:

Toyota is sponsoring a music festival in Amman, Jordan, and we were tasked to design the branding for the event, including a 10x10 meter space where driving simulators would be utilized for engagement.

Idea:

We took this as the perfect opportunity to tackle a major issue: drinking and driving. By allowing people to let loose on the digital simulators and visualize the brutal errors caused by their impaired driving, we aimed to raise awareness about the dangers of drunk driving.