Alwan (Colors) Festival
Agency - Wunderman Thompson Jordan
Role: Art Direction
Brief:
Toyota is sponsoring the second annual Alwan (Arabic for Colors) Festival in the Children’s Museum of Amman, Jordan.
Idea:
I cultivated an Art Direction that embodies Toyota’s “Let’s Go Places” mantra through the main tagline that translates to “Color Your Journey”, encouraging children to express themselves and discover their path with Toyota.
Main Activation: To reinforce the Art Direction focused around “Color Your Journey”, the above stickers were placed along a large window wall for children to color, creating a complete mosaic by the end of the festival.
